about_pono_update_01This is not just the next big thing in music. PonoMusic has the potential to completely re-shape the way creators create it and listeners experience it.

It all comes down to sound. As Neil Young (Pono’s founder and visionary) stated in his SXSW 2014 keynote speech, “Pono is a grassroots movement whose mission is to bring back the soul of music, which has been left behind in the evolution of       convenience.”

The quality of audio that we listen to is dependent on the bit rate at which it is recorded at. The MP3 audio files that we are accustom to today have a bit rate of 192kbps or 256kbps. These are highly compressed files, and are smaller in size than higher resolution music files.

PonoMusic files have about 6 times more musical information than a typical mp3. With ultra-high quality resolution recordings (24 bit/192kHz), the difference between a PonoMusic digital file and an mp3 is about 30 times more data from which your player reconstructs the “song”.

What does this mean for you, the listener? It means that you will soon listen to music from a completely new dynamic than you ever have before.

Pono recently launched a kickstarter campaign that raised over $1.5 million dollars in it’s first 48 hours.

Find out more about PonoMusic or donate to their kickstarter campaign here.

PONO Kickstarter from pono on Vimeo.


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