SendtoNews signs NASCAR highlights deal

Sendtonews screenshotThe Times-Colonist reports on Victoria-based SendtoNews. The three-year-old company has announced a deal with NASCAR for the exclusive rights to distribute online video highlights of races.

“It sets a new standard,” said CEO Greg Bobolo. “It really is that validation and it has accelerated all of our other discussions. “NASCAR was brutally invasive to make sure we were the right company. Now with everyone else we are talking to on that tier-one sports landscape, there is a confidence level. They think ‘if NASCAR is OK with them …’”

SendtoNews is a cloud-based distribution platform that connects content from major organizations with the media. The report adds the company is housed in a new downtown office and has “22 employees, 15 of them in Victoria. The rest are in bureaus in Vancouver, San Francisco, New York and Toronto and later this summer they will open a London office.”

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